Creative thinking can feel like having 100 tabs open. My take on balancing a corporate marketing career, content creation, ideas and actually pressing publish.

How I reset my routine, work life, and mindset for Dubai's busiest season. There's a very specific moment every year when you realize Dubai summer is coming to an end. Your WhatsApp starts getting busier. Your LinkedIn feed wakes back up. Suddenly there are three events happening on the same Thursday night. Everyone who disappeared for the summer is back. Work goes from slightly quieter to "can we get this live by tomorrow?" and somehow your calendar for September is already

What can the internet’s rhinestone obsession teach us about marketing? A fun look at consumer trends, audience behavior, and why we buy into them.

I spend a lot of time scrolling. Probably more than I'd like to admit, but in my defense, it is technically part of my job. When you work in marketing, I don't think you ever really scroll through social media like a normal person. I'm constantly looking at the copy, the creative, the edit, the branding, and why a particular piece of content has made me stop for longer than the hundreds of others I've already passed that day. Sometimes it's beautifully done. Sometimes it make

Okay... enough marketing for one week. Over the past few years, I've tried my fair share of fitness studios across Dubai, and today I'm sharing the three that I keep coming back to time and time again. Whether you're looking for an intense strength session, a heated workout that'll leave you dripping in sweat, or a Pilates class that makes you feel amazing afterwards, I've got you covered. For me, fitness isn't just about staying in shape anymore. It's become part of my routi

When I joined Edwards & Towers, I had no idea that one of the biggest projects of my career would become reimagining a brand that had already spent more than two decades building its reputation. This is the reality of what it really takes to rebrand a business. Like many established businesses, Edwards & Towers already had everything you can't manufacture overnight. It had trust. It had credibility. It had loyal clients, experienced people and a respected name within Dubai's