The Molly Edit

What can the internet’s rhinestone obsession teach us about marketing? A fun look at consumer trends, audience behavior, and why we buy into them.

I used to believe all of these. I do not anymore. The marketing rules I followed for years and why I have completely rethought them, from a Dubai-based marketing strategist.

Most businesses that struggle with marketing are not lacking tactics. They are lacking clarity. Here is how to diagnose which one you have, and fix the right thing.

Tired of marketing advice that sounds great but delivers nothing? Here are 5 real marketing tips that are working right now — from a Dubai-based marketing strategist.

One of the biggest mistakes I see in marketing is campaigns that look incredible… but don’t actually do anything. The visuals are strong, the content is polished, everything feels on brand. But when it comes down to results, leads, or real impact, it falls flat. And more often than not, it’s because the campaign was built around how it looks, not what it’s actually meant to do. A strong campaign always starts with intention. Before anything else, before the creative, before t

From the outside, good branding looks effortless. The messaging feels clear. The visuals feel cohesive. The tone feels intentional. Everything appears to fall into place naturally. What most people do not see is what happens behind the scenes. The thinking, the pressure, the uncertainty, and the quiet persistence it takes to keep a brand moving forward. Running a marketing team is not just about creativity or campaigns. It is about long term thinking. About holding a vision i